| LED Digest 2188: Let's Hear Your Success Stories |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. June 22, 2006 Issue no. 2188 .............................................. .....IN THIS DIGEST..... ======= NEW ===================== --== Success Stories ==-- ~ Richard Ackerberg "Please let's hear these stories about how you grew your online biz." --== AdWords Bidding Options ==-- ~ Claudiu Spulber "I have the Adwords campaign set for 'Manual bidding'..." --== Top Email Marketing Services? ==-- ~ Eran Adams "What would be your top 3 online email marketing services and why?" ==== CONTINUING ================= --== How Important are H1 Header Tags? ==-- ~ Michael Martinez "While I personally believe that Hx tags can help, I don't believe any one factor is absolutely necessary..." ==== BILLBOARD =================== --== Domains and PageRank ==-- ~ John Smart --== Postcard Viruses ==-- ~ Martha Retallick
=========== NEW ==================================From: Richard Ackerberg Subject: Success Stories Having been a participant and reader of this journal from day 1 I'm amazed at how few recent posts deal with web site successes. Whatever success I've had going from 0-$6mil is directly attributed to my earlier readings of this digest. I have no doubt about it but lately the same old stories and complaints continue. Please let's hear these stories about how you grew your online biz. Regards, Richard Ackerberg American Gumball Machine Co. www.antiquegumball.com www.gumballmachinesusa.com -------- new post - new topic -------- From: Claudiu Spulber Subject: AdWords Bidding Recommendation Hi all, I have the Adwords campaign set for "Manual bidding", and never really tried that "Budget optimizer" option they offer. Main reason I went initially (and stayed) with manual bidding is because I wanted to give a higher bid to more targeted keywords. With the budget optimizer I think Google will automatically adjust bids depending on the number of impressions, which is not really in my advantage. The advantage of the optimizer is that is automatic and you don't have to monitor and change keyword bids. Would it be recommended to have it changed to Budget optimizer? Thank you. Regards, Claudiu Spulber http://www.backup4all.com http://www.novapdf.com -------- new post - new topic -------- From: Eran Adams Subject: Email Marketing Services Hi All, What would be your top 3 online email marketing services and why? Eran Adams ======== CONTINUING =============================== From: Michael Martinez Subject: H1 headers > Search engines just look at the HTML tag and it's content > for matching keywords and relevancy. All of your styling... > would be ignored by the search engines. - Dave Mead, LED 2187 While Google has undergone a few changes over the years, they do still appear to be looking at HTML styling tags. ------------------------- "...Google keeps track of some visual presentation details such as font size of words. Words in a larger or bolder font are weighted higher than other words. Third, full raw HTML of pages is available in a repository.... "...Each document is converted into a set of word occurrences called hits. The hits record the word, position in document, an approximation of font size, and capitalization...." Source: http://www-db.stanford.edu/~backrub/google.html ------------------------- Other factors they claim to take into consideration include: "Fancy hits: hits occurring in an URL, title, anchor text or meta tag" Source: http://web.cs.wpi.edu/~cs4241/2000d/class11.pdf Overall... "Google uses over 200 signals for ranking" Source: http://blog.searchenginewatch.com/blog/060510-123802 (slide 17) I recently wrote two brief articles (with links and citations) on how Google picks and ranks pages for query results (http://forums.spider-food.net/index.php?showtopic=4065) and comparing the four major search engines' quality / relevance determination methodologies (http://www.seomoz.org/blogdetail.php?ID=1164). While I personally believe that Hx tags can help, I don't believe any one factor is absolutely necessary or a make-or-break factor. Google has stipulated in numerous places (including both slideshows I link to above) that no one factor is allowed to dominate the calculations. We have no way to independently verify the correctness of their assurances. Michael Martinez "Cuando Maria canta, canta para mi" http://www.michael-martinez.com/ http://michael-martinez.blogspot.com/ ==== BILLBOARD =================================== From: John Smart Subject: Domains and PageRank I don't know if this affects anything at all -- but our servers are designed to accept calls to internetdesign.com and www.internetdesign.com Go to internetdesign.com and our page rank is 0 -- go to www.internetdesign.com and we score a 5. Does this have deeper meaning? Does google think it is important to be a properly formulated web domain (www.xxx.com) as opposed to a "lazy" one (xxx.com)? John Smart InternetDesign.com - A Human Touch in a Digital World -------- new post - new topic --------- From: Martha Retallick Subject: Postcard viruses > I've been getting a lot of virus attachments posed > as "You have received and epostcard from a friend." > Or a family member. Along that line. - Shari Thurow, LED 2187 Shari Turow makes a very good point about nefarious e-postcards. She notes that they are not postcards, but viruses, and wisely advises against opening them. Now, true confession time: I've long been a user of postcards to stay in touch with my web and graphic design studio clients. But I prefer to use the printed kind. I've found that they're much more appreciated than their electronic counterparts. And they don't crash people's computers. So, when it comes to using postcards, I advise using the ink-on-paper kind. You'll win a lot more friends among your recipients. Martha Retallick "The Passionate Postcarder" http://www.postcardmarketingsecrets.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains © Copyright 1995-2006 Orange Wheel, LLC. 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