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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
July 5, 2006                       Issue no. 2196
..............................................



            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Section Targeting w/ AdSense ==--

                ~ Magnus Brattemark
"I started using 'Section Targeting' 6 months ago..."

        --== Domain Ransom ==--

                ~ Rich Dudley
"I have a client who just had to pony up $500
for their domain name from their old webmaster."

                ~ Michael Linehan
"...never...should the admin of your site be in
someone else's name."

                ~ John Smart
"...there are legal ways to claim a domain back..."

        --== Selling on Amazon ==--

                ~ Scott Marino
"Why do you feel Amazon owes you something?"


==== BILLBOARD ===================

        --== Google "Failure" Search? ==--
                ~ Bob Sheridan


======== CONTINUING ===============================

From: Magnus Brättemark
Subject: AdSense

> Has anyone used Google's "Section
> Targeting" with any success?
        - Nathan Holley, LED 2192

I started using “Section Targeting” 6 months ago and my Google check
immediately got a 20-25% increase :-)

My advice is that you should use it!

Magnus Brattemark

Alfa Travel Guide - Centro América / Central America


-------- new post - new topic --------

From: Richard Dudley
Subject: Domain ransom

> A very common problem (in Russia at least) is where
> registrars, ISPs and web development companies will
> register a domain in THEIR name instead of the
> CUSTOMER's name -- later, holding the domain for
> ransom later.
        - Marty R. Milette, LED 2195

Ditto, but from the developer's point of view.

I have a client who just had to pony up $500 for their domain name
from their old webmaster.  He kept the name in part just to annoy
them, the relationship got that bad.  For months they tried to argue
with him, and during that time, he had their domain pointed to all
sorts of other interests he runs.

From the beginning, I have always registered my client's domains in
separate accounts in their name (always making myself the technical
contact).  I supply them with the account login after I register
their domain name, and explain to them what this all means.  Many of
my clients don't know how important this is until they start hearing
horror stories from other people, and compare that with how I've
treated them.  This level of handholding and forthrightness from the
onset has brought me many referrals through the years.  Thank
goodness for password keepers, though!

Rich Dudley
rjdudley.com


-------- new post - same topic --------

From: Michael Linehan
Subject: Domain ransom

Just like to add a thought for any readers thinking, "My ISP / web
designer / web developer wouldn't do that do me."

There are four possible reasons why your ISP, or web designer /
developer would have registered your domain in their name:

1. Blinding ignorance - just not realizing that it is inappropriate.

2. Being helpful - thinking that they're making it easy for you so
you don't have to bother with the little details.

3. Inappropriate territoriality. I still hear of web people who
thinking the website is partially or wholly theirs.

4. Outright malicious intent. Planning ransom.

For your purposes, the reason is TOTALLY IRRELEVANT.  So if you
think your web person wouldn't do anything it doesn't matter.  This
is equivalent to the incorporation papers of your company or the
lease on your retail space being in your web developers name.  Would
you put the lease to your business in a friend's name because they
helped you with renovating the building?  In my opinion never, for
any reason, should the admin of your site be in someone else's name.

Michael Linehan

Marketing Alchemy


-------- new post - same topic --------

From: John Smart
Subject: Domain ransom

It saddens me to report that this is not a Russian problem. As a US
developer, we often have to deal with companies who signed up with
cheap companies, who then hold the domain to ransom.

A recent one was for a community center -- the company that
registered the domain, tried to charge them a lot of money for it.
We moved them from their dot com to a new dot org, and in a last
ditch attempt, the company moved their old domain to point to an
adult site.

Of course, there are legal ways to claim a domain back -- they all
take a lot of time, and often money also -- something not all of us
can afford. We can only hope that the word about the domain sharks
will get around and people will use the good developers (like me!)

John Smart
InternetDesign.com - A Human Touch in a Digital World


-------- new post - new topic ---------

From: Scott Marino
Subject: Amazon selling

> Amazons auction venue failed, Amazons zShops
> venue failed... The next events you will see will be
> Amazons stock downgraded again to sell. When
> this happens the company is doomed.
        - R. Black, LED 2195

Predicting the imminent death of Amazon is a bold prediction. Every
company has ups and downs. Being in a "down" does not mean death in
near.

Why do you feel Amazon owes you something?

Do the bigger companies with higher sales get better placement? Yes.
Is it fair? Maybe / Maybe Not - either way, BUSINESS IS NOT ABOUT
BEING FAIR

> Perhaps apparel is not too competitive, try selling
> within Amazons electronics areas, books on and on.

Apparel is very competitive. We have a niche and we use that to our
advantage.

Electronics has always been competitive which makes it a low margin
high volume business. Even the established big boys have their
financial woes. As for books, there is a reason why Borders,
Barnes&Noble and even Buy.com don't do very well competing against
Amazon. Amazon is known primarily as a book seller.

Letting 3rd parties sell books and other things on Amazon is
actaually a smart move. For almost no overhead, they sell the books
and have others do all the work. The 3rd party has the warehouse and
provides all the labor, packing materials etc. Amazon likely turns a
larger profit when a 3rd party seller sells a used book than by
selling the same book themselves.  In a way, it's not that much
different than what Shop.com is doing.

They are adapting their business by expanding to other products,
mostly via 3rd party sellers. Perhaps in their rush to expand, the
offering is not perfect. As long as they continue to improve it,
that is considered progress. With millions of products and 10's of
thousands of sellers, change will come slow. It has to be measured
so that it does not disrupt a very busy site or create problems for
all the existing sellers.

If Google comes out with a competing product, that's great. I'll be
standing in line to get my products listed there too. Same thing for
Microsoft, AOL, Yahoo and any of the other big companies.
Competition is good for almost everyone.

Scott Marino, President


==== BILLBOARD ===================================

From: Bob Sheridan
Subject: Is Google Misbehaving? The Failure Search...

This is not your normal post but does pose an interesting question
for Google.

My son came over for dinner last night and during idle conversation
about George Bush, he told me that if you do a Google Search on
"Failure" it will pull up George W. Bush, Biography of the 43rd
President of the United States.

I was appalled at what I consider to be bold-face misuse of the
Internet. If Google is misbehaving in this way they should be taken
to task.

Does anyone out there know how this type of keyword search
misdirection can occur?

Bob Sheridan

RestaurantPlus


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