| New to the LED Digest? What you need to know... |
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The LED Digest is an email discussion list focused on all aspects of Internet marketing and ecommerce. It's been published since 1997 (each Mon thru Fri) and has about 40,000 subscribers. The format is pretty unique in this day-and-age of blogs and forums: just a standard text-only email digest. The list is heavily moderated to keep the posts relevant and it's edited for easy readability, too.High Signal, Low Noise
Because of the active moderation threads stay pretty on-topic and relevant. Sometimes the inevitable personal attack will flare up, but it's usually stamped out soon enough. Discussion activity ebbs and flows but follows a pretty continuous pattern averaging about 6-8 posts per issue. Every now and then something exciting happens and we have to do a special issue. By and large the LED Digest enjoys an exceptionally high signal-to-noise ratio. Discussions center on Internet marketing and ecommerce, but from those general headings they cover a wide range, from specific SEO and SEM issues to the best HTML editor to use. Web development and design, merchant accounts and shopping carts, offline marketing, public relations, business ethics, and tons more subjects are discussed.
The FocusThe goal of the LED Digest has been consistent since its inception: to provide a forum for meaningful and helpful discussion of e-commerce issues by those engaged in the online sale of products and services. In other words, this discussion list seeks to help list members sell more, more often, to more people, for more profit, less cost, less time, less effort and less risk. Because it's been around so long (1997 is the Middle Ages in Internet time!), the LED has developed a loyal following. It's newbie friendly, but there are also lots of experienced marketers on the list and they're usually quite willing to share information. College students and professors are on the list, too, and several universities make the LED required reading for their upper-level and graduate Internet business programs.
But above all the LED Digest is a friendly community with an open atmosphere. It's a place to roll up your sleeves and get information, or if you prefer, kick up your feet and theorize. It's also an international resource - the list includes a diverse subscriber base with more than 120 countries represented. Useful, informed, discussions covering:
Here's the complete list of topics which is constantly being updated. To Learn More...If you'd like to find out more about the LED please see the FAQ page. You can find out who the moderator is, too. New users may also benefit from the page I created on how to use this site (jaded surfers who spend far too much time online - like me - needn't bother).
Here's a very thorough article on the history of business discussion lists if you want all the gritty details of the birth and growth of biz discussion lists and the LED Digest.
Other stuff... this site is basically split into 3 main sections: Featured Posts, Archives, and Resources. Archives are just current and past issues of the LED, but there's a catch - they're organized two different ways - by topic and by issue according to the published year. Featured posts are rotated each week and always new. Resources are articles, reviews, and helpful stuff like that. |
