| LED Digest 2211: Improving Rankings |
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8 posts on 6 topics, including Improving Rankings, MySpace for Marketing, Reciprocal Linking, Fixed vs Fluid Sites, and more... ================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com ............................................. July 26, 2006 Issue no. 2211 ............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Suggestions on Improving Rankings ==-- ~ Lilian Phuong Dang "Please give me some suggestions as how to improve for ranking purposes." ==== CONTINUING ================= --== MySpace for Marketing ==-- ~ Ivan Jimenez "I definitely want to see more about this topic..." ~ Kathryn Martyn "If you happen to sell ring tones, MySpace is your gold mine." --== Reciprocal Linking ==-- ~ Eric Ward "Anchor Text doesn't matter as much as you think and will matter even less in the future." ~ Dirk Johnson "...cooperation and networking is what distinguishes a site in the eyes of a niche community." --== Fixed Width vs Fluid Web Sites ==-- ~ Valerie Beeby "...how many site visitors simply accept their browser's default page size as given...?" ==== BILLBOARD =================== --== Smart Framing ==-- ~ Michael Martinez --== 000domains.com - Anyone There? ==-- ~ Lew Vividere ========== NEW =================================== From: Lilian Phuong Dang Subject: Need suggestions for improving ranking Hi, Please visit my website at http://www.maternityactivewear.com and kindly give me some suggestions as how to improve for ranking purposes. I also need SEO service, can anyone suggest a company that you have dealt with before that provides excellent service at a good price. All your feedback is appreciated. Lilian Phuong Dang ======== CONTINUING =============================== From: Ivan Jimenez Subject: MySpace > Anybody else marketing via MySpace? I'd > be interested in hearing your experiences. - Moderator Comment I've been using MySpace to promote some clients with some sucess but to be fair, I haven't dedicated any real time other than putting up a generic profile. With a well thought out plan (for us little guys / gals) or a dedicated MySpace task force (for the Fortune set), MySpace could be a valuable branding tool. > ... it's not clear just how well the MySpace recruiting > is going for the Marines... just 430 people have contacted > a recruiter through the site in 5 months, with just 170 > of them considered prospective recruits. - from a quoted article, LED 2210 I'll admit, the numbers for the Marines certainly are not remarkable but it seems they weren't looking for a direct marketing solution but rather a branding solution and with 12,000 friends and thousands more seeing the ads and being enticed to purchase video games that promote the military, I'd say the campaign is a success. I definitely want to see more about this topic as it is something I've been thinking of recommending for a client (he promotes big brands using customized cars and motorcycles). Ivan Jimenez ij, smarterclicks.com -------- new post - same topic -------- From: Kathryn Martyn Subject: MySpace Saturday I saw a nice looking young man selling his rap CDs at the Vancouver Washington's weekend Farmer's Market, http://www.vancouverfarmersmarket.com/ If you live in the Vancouver Washington / Portland Oregon area come visit. He told me it was, "clean, no bad language," to which I replied, "Uh, oh. My son might not like it!" He also mentioned you could find him on MySpace. I gave the CDs to my son and asked him to listen and tell me whether he liked it. He and his friends all chimed, "Does he have MySpace?" So if you cater to the younger crowd, I'd create a page and start putting it out there. If you happen to sell ring tones, MySpace is your gold mine. Kathryn Martyn Smith, M.NLP Ending Emotional Eating, One Bite at a Time http://www.onemorebite-weightloss.com -------- new post - new topic -------- From: Eric Ward Subject: Linking From 13 years worth of link building for clients huge and tiny, (pre Google and Pagerank), I can share a few thoughts. Chasing Pagerank is a dead end strategy for long term success. Whether for your own site or in the links you seek at other sites. I have never once let Pagerank influence my link building tactics. Reciprocal links are not bad, but people do use them badly. If you are doing so for the sake of search rank, dumb. For content quality and relevance to your readers? Smart. Link request letters work if you use them correctly. Want to see a golden oldie? I wrote this six years ago. What Your Link Request Should Contain and Why http://www.clickz.com/experts/archives/linking/build_links/article.php/831971 Anchor Text doesn't matter as much as you think and will matter even less in the future. Lastly, if you were told that all current links to your site will become useless for search rank, and you had to start getting new links all over again, what types of sites would you go after and why? Each site needs its own set of links, different from any other site. Your willingness to go find the "Perfect Storm" of links for your content (rather than short cuts) will determine your success. Eric Ward Holistic Link Development & Content Publicity http://www.ericward.com -------- new post - same topic -------- From: Dirk Johnson Subject: Linking Thanks to David Spahr for feedback [issue 2210]. I would like to make some clarifications and additional points, to refine the discussion. The link management tool that I referenced, LinksManager.com, does not provide their clients with an email address extraction spider, by policy. They also have other anti-spam policies in place, to prevent abusers from using their tool. Unfortunately, some of the other link management tools make it easy to send spam, and they have no control over how their tool is used. Nevertheless, much like other aspects of life, it is the end user, not the tool, that is at fault for the abuse, and plenty of link spammers do not use commercial link management tools. Spam is independent of the tool. I would make the suggestion that everyone who publishes a link directory that makes an offer to reciprocate provide a submission form as the means to accept their link submissions, and never publish an email address for the purposes of reciprocal link requests. Even a simple "mailto:" form can cut down significantly on non-relevant, junk link submissions. I do need to note, for clarity, that while a basic mailto: form removes the email address from the visible page and directs people to use the form, it still exposes the email address to code spiders. A discussion about how to hide email addresses from all manner of web spiders has been held here in LED in the past, and it may be worth a review. It's beyond the scope of this post. If junk email (of any kind) is a problem, I'd advise sites to protect themselves from email address spiders. [see the thread entitled, "Does Email Cloaking Work?" which began in issue 2167; discussions continue through issue 2175. here's a link to a category listing of the relevant issues: http://www.led-digest.com/content/category/5/28/55/20/40/ -ed.] Also, David, you exercise strict editorial control over your link directory, and you state your linking policy publicly. That's the way it should be. Respectable sites that comply with it are not heard from in the first place, or if you ask them to stop submitting, they do. According to my records here, we've had your sites listed as "do not submit" since May of 2004, when you refined your linking policy and asked us to stop submitting, and we did. We're not perfect, but we try hard to comply, as do other sites that pursue this work properly. Unfortunately, it is the spammers that are most visible and non-compliant, but they are also the least successful, since respectable sites ignore them. In spite of the spammers, you imply that your link directory has played a part in your overall marketing and branding effort, over a ten year period. You reciprocate when it is appropriate for both parties, but you do not require reciprocation. If so, then your experience is similar to that of many other niche sites that have been around for a long time. It's an example of how this works as a branding function. By providing a robust resource directory in your niche, you add significantly to the attractiveness of your site. A good directory is good content. Combining it with more traditional content, as you have done, creates a "hub". Hubs are powerful, and very hard to compete with, especially for sites that do not provide the resource link directory or do not make an offer to reciprocate. Uncooperative sites have a much harder time establishing their network presence and link popularity, for obvious reasons. They try to be islands unto themselves, and expect other sites to link to them, but will not link back, even when it would be appropriate. Great traditional content is all well and good, but combining it with cooperation and networking is what distinguishes a site in the eyes of a niche community. Once again, it comes down to real people making real decisions that have a real effect. Cooperation generates goodwill within a community, and David's sites readily testify to that. A site that does not take his cooperative approach toward relevant linking would have a very hard time competing with his established positions. Writing content, and even promoting it aggressively via press release, article submission and other "one-way" link methods, would never match it. Spammers are out there, in reciprocal linking, as well as within many other aspects of the World Wide Web. There are ways to minimize it, but allowing their actions to determine policy can be very shortsighted. Successful site owners look beyond the spammers. Best regards, Dirk Johnson, Partner - Operations DomainDrivers LLC www.domaindrivers.com www.linkstrategy.com -------- new post - new topic -------- From: Valerie Beeby Subject: Fixed width Hello All I'm heavily on the side of fluid layouts, but I've been wondering whether Tom, Dick and old Aunt Harriet even know they can resize their browser windows. (In most cases anyway.) Personally I play almost every website I visit like a concertina, expanding and contracting a fluid page until it's just as I like it. Usually with the main text about the width of a newspaper column for easy reading. Marvellous. But I wonder how many site visitors simply accept their browser's default page size as given, not realising they can alter it? Valerie Beeby Making images small - smaller - smallest http://www.purple-owl.com/art-photoshop-gifs.html ==== BILLBOARD =================================== From: Michael Martinez Subject: Smart framing > Isn't there still an issue with spiders seeing > the content in a frame? I have avoided frames > for the same reason I have been avoiding flash. - Lew Vividere, LED 2210 Spiders don't have any trouble with standard frames. They don't appear to follow iFrame tags. However, Google's new Accessible search does not appear to be frame-friendly. http://labs.google.com/accessible/ Michael Martinez "Cuando Maria canta, canta para mi" http://www.michael-martinez.com/ http://michael-martinez.blogspot.com/ -------- new post - new topic --------- From: Lew Vividere Subject: 000domains Seems pretty expensive for domain names... I get my domains through my hosting company: linkuphosting.com The domain names are under $10 and free with a $50/annual hosting plan. Yahoo has had new (not transfer) domain names for $2.99. I have had several issues with Yahoo and wouldn't buy a domain from them for $.01 but I thought I would mention it for those who aren't as anti-Yahoo as I am. Lew Vividere
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