| LED Digest 2214: Recent Email Delivery Fall Offs |
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5 posts on 3 topics, with discussions covering Recent Email Delivery
Fall Offs, Suggestions on Improving Rankings, and Anchor Text...
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========== NEW ===================================The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com ............................................. July 31, 2006 Issue no. 2214 ............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Recent Email Delivery Fall Off ==-- ~ John Wagner "I suspect that this all has to do with both AOL and Yahoo's agreements to use Goodmail..." ==== CONTINUING ================= --== Suggestions on Improving Rankings ==-- ~ A. Hughart "...your customers (or lack of them) will tell you if you are in the right business..." ~ Jill Whalen "...there's no reason why your site will drop once your contract is completed...' ~ Mary Johnson "The award was the 2006 national Small Business Excellence award..." --== Anchor Text & Linking ==-- ~ Bob Gladstein "...at least about 18 months ago, anchor text was pretty important." From: John Wagner Subject: New Topic - Fall Off on Email Deliveries Has anyone noticed a fall off on email deliveries lately? We seed our mailing lists with our own accounts and over the past several months have noticed a drop off in mail being delivered to the regular accounts, most of it instead ending up in the spam files of the major ISPs. Specifically, AOL and Yahoo, although we suspect there are others as well. We used to get a read-through rate (number of emails actually opened) of 30-50% in mailings of ten thousand at a time, now we are lucky to see a read through rate of 10% in the same size mailing. When we call specific long time customers on the phone, they tell us they did not get our email, or they found them in their spam files (which most people never look at). Accordingly, business has dropped off proportionately as well. We applied to both AOL (which comprises about 40% of our list) and Yahoo (20%) to be whitelisted. They sent us a form to fill out, we did, and have yet to hear from either one. In the meantime, we still find our mails being sent to the spam files. We set up an SPF a long time ago, one of the AOL requirements and still... nothing. I suspect that this all has to do with both AOL and Yahoo's agreements to use Goodmail but I still see it as a form of blackmail. I would like to hear if other LED-ers are finding similar results. John Wagner, VP http://www.jewelex.com ======== CONTINUING =============================== From: Alex Hughart Subject: Improving rankings > In my view only pay for listings in search engines as a last > resort. But if you have to, are you in the right business? - James Miller, LED 2213 The only companies we can ask this question are SEO companies. Theoretically, they are the ones who shouldn't be paying for listings but, they are. As you all know, SEO takes time and it's very unpredictable and unreliable. SEO and PPC does not exclude one another, rather compliment, both being parts of a larger marketing picture that includes other media. How much you will spend in each area depends on your business and level of skills. Ultimately, you will pay one way or the other: in hard cash, in time and effort and, most likely, in both. To conclude, your customers (or lack of them) will tell you if you are in the right business, not the fact that you "have" to pay for one particular sort of advertising. A. Hughart -------- new post - same topic -------- From: Jill Whalen Subject: Improving rankings > Pay money to an SEO company to give your site > [a] lift. But they are a bit like drug pushers in that > once you stop taking the fix, your site nosedives. - James Miller, LED 2213 Huh? Why would that be? When my clients stop using my services, their sites remain just as visible in the search engines as they always were, and in many cases do even better over the years. If an SEO company says that when you stop paying them you'll lose your rankings, they're not being truthful with you unless they are hosting a separate doorway domain for you. As long as all the work they do is on your main site, and they haven't simply bought you temporary links, there's no reason why your site will drop once your contract is completed with your SEO company. Hope this helps! Jill Whalen High RankingsR http://www.highrankings.com Search Creative, LLC (a division of High RankingsR) http://www.searchcreative.com -------- new post - same topic -------- From: Mary Johnson Subject: Improving rankings > I recommend Cindy McMahen of nexusinteractive.com. > She has recently received some awards for her SEO work ... - Mary Johnson, LED 2212 > What awards? Haven't heard of any SEO/SEM awards. - M. Shabeer, LED 2213 The award was the 2006 national Small Business Excellence award given last month by computer maker Dell Inc. and the National Federation of Independent Businesses. The award, given to Sew What Inc., a stage drapery company, recognizes small companies for their innovative use of technology. Cindy McMahen, of www.searchmarketingpros.com (her preferred domain), did the SEO that helped Sew What Inc. achieve impressive sales goals. Sales rocketed 45% in 2005 to $2.4 million and are on track to almost double to $4 million by the end of this year. Duckett, company owner, credits her company's dramatic sales growth to a careful redesign of her website, (www.sewwhatinc.com), 18 months ago. With McMahen's help, Duckett targeted seven of her website's 35 pages for optimization. They decided which products she wanted to promote and then researched the online competitors. Read article in the Los Angeles Times: http://snipurl.com/u4vc [latimes.com - reg. required] Mary Johnson, Software Engineer Web Site Helper www.websitehelper.com "Web It Up to the Next Level" -------- new post - new topic -------- From: Bob Gladstein Subject: Linking > But don't mistake the weight of link QUANTITY for > the weight of link anchor text. Those abnormal > searches... occur because of a large number of links. - Michael Martinez, LED 2213 A site I run was #1 in Google (searching from the US) for over a year for the term [mannequin Parisien] because of a single link. My site is in English and doesn't contain either of those words, but the link was from a French site based in Quebec. I can't prove it, since it's no longer in the top 50 for that search, but at least about 18 months ago, anchor text was pretty important. Bob Gladstein Raise My Rank
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