Marketing & SEO Discussion List - LED Digest

 
LED Digest 2223: AOL's Blunder, also Tracing Email Print E-mail
AOL blundered this week with their release of 20 million searches. Now,
search data is being used to discover the individual searchers...

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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
.............................................
August 11, 2006                     Issue no. 2223
.............................................



            .....IN THIS DIGEST.....


====== NEW ======================

        <Moderator Comment>

                ~ AOL's Blunder
"...how closely linked searches are with searchers..."


==== CONTINUING =================

        --== Shopping Carts ==--

                ~ Cayley Vos
"The problem with Paypal not sending data to
your shopping cart is a common one..."

        --== Best Use of 'Trashed' Domains? ==--

                ~ John "Zeke" Brumage
"Owning an empty domain is like owning empty land..."

        --== Membership Perks ==--

                ~ Nathan Holley
"I'm just curious how things have changed
online over the last 3 years..."

        --== Usability Factors ==--

                ~ Tom Aman
"Follow the link near the bottom of Nielsen's site..."

        --== Site Re-design from Scratch ==--

                ~ Kathryn Martyn Smith
"You don't appear to have a domain name..."

                ~ James Miller
"...make sure all the page names of the old
site do something on the new."

        --== Font Sizing ==--

                ~ Mary Lee
"My hubby blows text up so big it is in your face..."


==== BILLBOARD ===================

        --== How to Find a Spam Source? ==--
                ~ George Forder


========== NEW ===================================

<Moderator Comment>

Greetings LEDer,

I'm sure you saw this week how AOL made a mistake by releasing
search data for some 20 million searches. Then, the NY Times ran an
article about how closely linked searches are with searchers,
showing by example one AOL user's identity.

Pretty interesting stuff. AOL has pulled their mistake off-line, but
you can still find all the data on these mirrors:
http://www.gregsadetsky.com/aol-data/. Crunch away.

Have a great weekend,
Adam


======== CONTINUING ===============================

From: Cayley Vos
Subject: Shopping Carts (and Re-design)

> While Miva has almost all the features you want I have
> been having problems with my customers that use Paypal.
        - R. Neilson, LED 2220

The problem with Paypal not sending data to your shopping cart is a
common one, and I have had to fix this in oscommerce.com in the
past.  I actually spoke with a Paypal rep about this and he
acknowledged it was a common problem.

http://www.zen-cart.com/forum/archive/index.php/t-35436.html

I have tried Miva and many other shopping carts and I like
http://www.digishop.com (if you try it please tell them I sent you)
-- this is a low cost ($300) program that separates the design
templates from code. Tech support is good and they will answer many
questions by email.

On the topic of a CMS I have created a drop dead simple program,
aimed at small websites.  It is available to any server running PHP.

http://www.netpaths.net/cms/admin/

Sincerely

Cayley Vos, Principal

SEO website development
http://www.netpaths.net


-------- new post - new topic --------

From: John "Zeke" Brumage
Subject: Trashed domains

> Is there anything whitehat I can do with these
> domains that would benefit from the constant
> robot visits or is it best to just let them bite the dust?
        - Jim White, LED 2221

I have a website where you can give your old domains a proper
burial. It's not a cemetary, it's a compost heap. An entertaining,
non-competetive place to point the DNS for new sites as well. Beats
the heck out of the awful domain parking sites, and I am considering
giving a small "Pixels By Zeke" icon ad in the permanent window for
each incoming domain. Or maybe some kind of pixel credits as an
incentive for pointing to the site.

But I think the main user of the site will be the "domain collector"
who does not want to have visitors to a lapsed domain going to a
porn or gambling site when some big operation grabs the name,
especially if the site had traffic and a community. The site is
http://anyhoo.com and all that is required is to point the DNS of
your orphan domain name to 66.98.170.138.

I have about 85 domains, pared down from 200. Owning an empty domain
is like owning empty land, there is no revenue, but the taxes must
be paid or the land is purchased by someone else. It was a VERY
tough decision, and the first time i saw one of my lapsed domains
appear as a SCRAPER SITE... Talk about your bad neighborhoods. I was
very upset.

If you have domains with ego-involvment, and you can afford the
annual price of the domains, you should consider the money well
spent. And if that magic day comes along that you invent the perfect
content for that domain, it will be yours, ready to start serving up
your dreams.

If some kind of trade for a link to one of your other sites seems
reasonable let's discuss it here, with Adam's permission. Because
you can specify the ALT text for each little icon, links on this
page should be very helpful. These are not PURCHASED LINKS, they are
PAID ADVERTISMENTS, which hopefully the search engines will not
penalize. We know that pixel-ads, made famious by the
www.milliondollarhomepage.com promotion DO generate click throughs.
Pixel People point to icon ads and read the tool tips. To the
website visitor, it is faster than navigating to a new page, or even
a, *shudder*, popup.

John Brumage
Disco Legend Zeke

<Moderator Comment>

Please discuss any trades, barters, deals, etc. off-list. Thanks :-)

-adam


-------- new post - new topic --------

From: Nathan Holley
Subject: Memberships

Re: Memberships for Off-line Organizations...

I, personally, am more interested in how Internet sites "sweeten up"
memberships. Subscription sites have become ubiquitous -- are they
generally working out as a business model? They must be... but how /
what / when / where are these sites doing it? I see that now
Slashdot, Searchenginewatch, etc etc all have membership options.

This post probably sounds totally naive. I'm just curious how things
have changed online over the last 3 years -- it was * that * recently
that subscription sites were being panned and just plain didn't work
online.

Nathan Holley


-------- new post - new topic --------

From: Tom Aman
Subject: Usability

> But that's what Nielsen's site lacks - a good colour
> scheme and interesting photos. It lacks a "look and
> feel" which is what makes it dull in my view.
        - Steve Pronger, LED 2222

Follow the link near the bottom of Nielsen's site (useit.com) to go
to a page where he explains why his site has almost no graphics
(there are some where they are most appropriate).  Aside from
anything else, it makes it a pleasure to print out any of his
articles since I am not using up printer ink for pretty pictures
that add nothing to the information.

Nielsen points out:

--------------------
"One benefit of the small number of graphics on this site is that I
can serve a quarter million unique users per month with a relatively
cheap Web hosting account (about 50 GB/month data transfer) that
covers both sites."
--------------------

As an aside, I note that useit.com, as well as another associated
site, nngroup.com and some others, are hosted by Pair Networks
(LED's sponsor).

Tom Aman


-------- new post - new topic --------

From: Kathryn Martyn
Subject: Re-design

> ... if I provide my "wish list" could you come
> up with some recommendations?
        - Nancy Schettler, LED 2219

You don't appear to have a domain name at all, which is why
Homestead.com has you in a sub directory. If you had a domain name,
it should simply point to their sub directory, but you'd use
favoritefabrics.com or whatever your domain name is.

> I could move the domain name registratio... but the
> websites might be inoperable for up to two weeks...

Why on earth would it be two weeks downtime? It takes maybe
24 hours, sometimes a wee bit more for a DNS change to
propogate over the net. Two weeks is ridiculous. If
Homestead.com won't give you a proper site address, then
yes, you'd be far better off moving your site. Maybe they
have another level or service you could move to?

I use several domain registrars, http://www.joker.com,
http://www.gandi.net and even http://www.viaverio.com which is where
my sites reside. Verio doesn't care where I bought my domain, I
don't see why Homestead.com would. You just point your domain's DNS
to the correct IP address and voila! I have no idea why homestead
would be different in this regard, so either you aren't really uing
your personal web address, or they are just pretending you can't
have it your way.

> I'm pretty sure that there are HTML editors / web
> design software packages that could make maintenance
> lots more automated than what I have now.

Probably, but it could be you'd be talking an entire redesign, and
that's not necessarily easier. Are you always needing to change the
existing pages, add more pages, or what? Maybe an CMS solution like
Joomla would work? I'm just starting to play with that myself.

> Even something that would identify all the bad links would be
> a big help! Plus the site is not quite portable the way it is.

There are free programs for link checking. I use Xenu Link Sleuth
(TM) to check my site's links. Here's the page to get that:
http://home.snafu.de/tilman/xenulink.html

I use Dreamweaver for an editor program; mostly because I've been
using it forever.

Perhaps you could use some type of database solution, but not
knowing much about that, I'd probably head over to
http://www.rentacoder.com and post my specifications to get bids on
the job.

> It sometimes happens that two people are
> working on the website at the same time.

Dreamweaver can handle that too.

You have so many separate issues in this post, you may just want to
hire the work done and get busy doing what you do best. You're not
likely going to be spending your time most wisely by trying a
do-it-yourself approach unless you can devote the necessary time to
trying software packages, learning them, and tinking until the cows
come home. Believe me, I've tried.

I'll bet you'll get lots more ideas here though, so let's all see
what ideas start to flow ...

Warmly,

Kathryn Martyn Smith, M.NLP

Ending Emotional Eating, One Bite at a Time
http://www.onemorebite-weightloss.com


-------- new post - same topic --------

From: James Miller
Subject: Re-design

The first thing you should do is change your registrant to someone
that passes the name through.  I use LowCostNames and this does
that. One of my sites, MakeMostInternet.com, is registered in this
way and points to a sub directory on my JamesMiller.com site. This
would mean you still have the advantage of separate domain name and
hosting, so you can choose a hosting company with all the features
you want.

One other major point about a redesign is make sure all the page
names of the old site do something on the new.  For instance if your
main product page is products.html, it should also be that on the
new site.  If not, it should be set to automatically redirect.

James Miller

Daisy Analysis
http://www.daisy.co.uk


-------- new post - new topic --------

From: Mary Lee
Subject: Font sizing

> ... one thing you do on your site is force me to read it using
> *your* choice of font size. While my browser lets me set the
> text size to my preference, your site takes that option away...
        - Tom Aman, LED 2217

I have actually viewed my site on several computers -- 3 macs and 2
PCs -- and am able to re-size the font as desired. My hubby blows
text up so big it is in your face, and my site text blows up just
fine. If you had looked at my site you would know that CSS is not
taking that away. In fact if you do not resize my font is wider
spaced and a little larger for easier reading, but that does not
mean you cannot re-size it.

Mary Lee

Dinner and a Murder
http://www.dinnerandamurder.com


==== BILLBOARD ===================================

From: George Forder
Subject: How do you find a Spam source?

Hi Adam

I know this is an old topic, but perhaps there is an easy way to
deal with this unwanted SPAM I am getting. Also perhaps you can put
my message in a form that will make sense to people who know what
they are doing :-)

I get tons of these. It seems pointless blacklisting because they
seem to come from masked ? addresses. Which part of the message is
the server or source that they come from? How do I tell whether it's
a list server or find out the true source so I can block it without
shutting out some poor innocent?

I include the message details below.

---------------------
Return-path: < This email address is being protected from spam bots, you need Javascript enabled to view it >
Envelope-to: This email address is being protected from spam bots, you need Javascript enabled to view it
Delivery-date: Thu, 10 Aug 2006 11:21:30 +0200
Received: from [213.133.104.99] (helo=www99.your-server.de)
        by www11a.your-server.co.za with esmtp (Exim 4.51)
        id 1GB6jE-0004eV-A6
        for This email address is being protected from spam bots, you need Javascript enabled to view it ; Thu, 10 Aug 2006 11:21:30 +0200
Received: from [202.141.145.66] (helo=COM7.ra6v.com)
        by www99.your-server.de with esmtp (Exim 4.51)
        id 1GB6jB-00057f-Qt
        for This email address is being protected from spam bots, you need Javascript enabled to view it ; Thu, 10 Aug 2006 11:21:22 +0200
Message-ID: <26270628509351.FEB9B4A713@3H9QH>
From: "consider" < This email address is being protected from spam bots, you need Javascript enabled to view it >
To: < This email address is being protected from spam bots, you need Javascript enabled to view it >
Subject: enormous delilah
Date: Thu, 10 Aug 2006 14:49:15 +0500
MIME-Version: 1.0
X-Mailer: Microsoft Office Outlook, Build 11.0.5510
X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1106
Thread-Index: 1UaSZONC4IxaLxrhfpNwSjrSjkz7om3vOvvO
Content-Type: text/plain;
        charset="Windows-1252"
Content-Transfer-Encoding: 7bit
Delivered-To: sdrift- This email address is being protected from spam bots, you need Javascript enabled to view it
---------------------

George Forder


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