| LED Digest 1727: Banner Exchanges in 2004 |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam,led-digest.com http://www.led-digest.com ................................................. January 13, 2003 Issue #1727 ................................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Banner Exchanges in 2004 ==-- ~ Tom Anson "From my experience, I'd have to say that you should stay away from them." ~ Ivan Jimenez "bCentral HAD a great banner exchange program until they decided to make changes." --== Ad Blocking Software ==-- ~ Sheryl Coppenger "Take a good hard look at your site from a consumer point of view..." ~ Rick Gortatowsky "All web browsers will be strapped with this functionality..." --== Affiliate Programs & Partnerships ==-- ~ Mark Whitman "...what would happen if you *required* affiliates to post links to your site exclusively from a newsletter?" ==== BILLBOARD =================== --== Selling Whois Data ==-- ~ Nancy Cardinali --== Copycats ==-- ~ A. Brantley ===== CONTINUING ================================= From: Tom Anson Subject: Banner exchanges > Are banner exchanges still popular? If so, can > anyone recommend a good banner exchange to join? - Michael Colucci, LED 1726 Michael Colucci asked if banner exchanges are still popular. From my experience, I'd have to say that you should stay away from them. I used to belong to a bCentral banner exchange. I didn't want to clutter my website with banners -- so many of them at the time were really tacky, with flashing graphics, etc -- so I just purchased banner placements. As far as I could tell, I never received any business from them. None. I now have software that even blocks banners -- and it's fairly popular software. I've seen web rings or link exchanges, as well. I can't see these as helpful, either. Your best bet is optimizing your site and working on getting incoming links from related / complimentary sites, or relevant directories. There really are no short-cuts. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com ------- new post - same topic ------- From: Ivan Jimenez Subject: Banner Exchanges Michael, Microsoft bCentral HAD a great banner exchange program until they decided to make changes. Many LEDers lost tons of potential traffic and Microsoft did nothing to offset the loss. If you're confident this won't happen again, go to http://www.bcentral.com If you want a better program with a better exchange, go to Banners Go MLM http://bannersgomlm.com/ -- I discovered this on a tip from last year's LED Digest. Ivan J. Jimenez CosmicBreath ------- new post - new topic ------- From: Sheryl Coppenger Subject: Ad blockers > Do viewers have the right to install software that > defaces their view of your site and removes your > revenue generation mechanisms? - Marty Milette, LED 1722 I'm not surprised that some of the people on the list are upset about the Symantec ad blockers. But I am rather disappointed that there is so much hostility to the potential customer. To turn the discussion around -- if there weren't a problem, do you think Symantec would be able to sell enough of these packages to cause you heartburn? Chances are that most of the people bought the package trying to block popups. Anybody who has had to restart their computer after it has been hung by a pop-up-happy web site will understand the impulse. It seems to me that if you can detect the package the solution is pretty simple. When you notice that someone is using it, just put up a page that explains (in simple, non-judgemental language) that people can't see your pages with that feature enabled. And get your own house in order. Take a good hard look at your site from a consumer point of view and make sure you're not part of the problem that is creating a market for the Symantec product. Sheryl Coppenger, SEAS Computing Facility Staff The George Washington University http://www.seas.gwu.edu/~sheryl ------- new post - same topic ------- From: Rick Gortatowsky Subject: Ad Blocking I hate to be the bearer of bad news but no, it's not illegal for someone to use software to block the ads. In fact, purposefully circumventing their tools to block unwanted ads is questionable but probably not pursuable. This is all going to change. As spam legislation takes hold the sites that spring unsolicited advertising will be the next targets perhaps even included in the spam legislation and possible privacy acts being discussed in high level channels at least in US Government. In fact, again I hate to be the bearer of bad news as I respect the advertising business affiliates out there, we have had many support our site over the years as well as other retailers we work with as points of sale we drop ship for. You are going to see "anti-pop up" controls in browsers themselves as well as more advertising controls and anti-spam tools. Opera for example can eliminate Pop Up's from ever activating via one menu selection. All web browsers will be strapped with this functionality probably as soon as the next major release candidates. Rick Gortatowsky Software Society ------- new post - new topic ------- From: Mark Whitman Subject: Affiliate programs > ... It makes no sense to give users lots of reasons > to leave your site by means of affiliate links in hopes > of a relatively meager affiliate commission. - Mark Whitman, LED 1724 > How *dare* Mark say that this "proven" online concept "makes no > sense"? If the better-quality, content-rich sites took his advice, > I would be left only with crappy, misleadingly promoted affiliate > farm sites as possible partners. - David Yancey, LED 1726 Consider this... what would happen if you *required* affiliates to post links to your site exclusively from a newsletter? Take it yet a step further and add the condition that the affiliate include a personal recommendation to users to benefit from your product. So what your affiliates would be required to do is deliver a newsletter (or any sort of opt-in email) that includes their personal recommendation to use your product along with your strongest tagline (slogan, whatever) and a text link to your site. Your assumption was that you'd have nothing but "affiliate farm sites" as affiliates. Do affiliate farm sites typically offer newsletters? Even if they did would anyone have a compelling reason to sign up for it? My experience tells me no, the typical affiliate farm site does not offer the user anything useful enough to warrant a newsletter. I realize there are exceptions, I'm just painting a picture with broad strokes here. So who would your typical affiliates be? Your target affiliates would operate sites that offer useful content to targeted users and would have an ongoing relationship with those users by means of some opt-in vehicle. You're obviously aware of the value of "lifetime relationships". You would in essence be targeting site operators who have lifetime relationships with targeted users already in place. That relationship holds a powerful potential for you as an advertiser. Of course nothing's for sure until it's tested but my experience suggests that the end result would be that you'd get more highly targeted click throughs that are more likely to convert to sales than you'd get from any other source, bar none. Combine this strategy with the suggestion that you offer a toolbar and you *may* have gotten as much value out of this newsletter for free as you got from the "the most experienced brains in affiliate sales networking" for mucho dinero. Mark Whitman ==== BILLBOARD ==================================== From: Nancy Cardinali Subject: Whois info for sale? Here's an email I have received twice. I have no intention of buying, but it seems a little strange. This topic has been touched on before. Anything new to add? Begin forwarded message: ------------------------ From: Ann Stoddard Subject: Re: Fresh WhoIs data (emails, phones, etc.) on sale! We are offering fresh WhoIs data on 214,000 business websites. Along with the WhoIs data comes an add-on of email addresses and phone numbers extracted directly from the contact pages of the mentioned 214,000 businesses. The WhoIs data includes all the fields provided at registration: owner/registrar, administrative, technical contacts (emails, phones, addresses); domain expiry date, creation date, time of last update; domain servers. We are also able to download the WhoIs data for any other selection of domains as well. The data was collected in the period of December 17-23, 2003 and will be updated every 3 months. Sincerely, Ann Stoddard ------------------------ Nancy Cardinali ------- new post - new topic ------- From: A. Brantley Subject: Need Advise Re Copycat I have discovered that a competitor has bought a domain that is very close to mine in name, then copied my meta tags and statement at the bottom of my pages soliciting new products verbatim, changing only the single word difference in the site names to their site. Any suggestions what I can do about this blatant traffic hijacking and copyright infringement? Thank you, A. Brantley Copyright 1995-2003 Adam Audette. All Rights Reserved.
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