| LED Digest 2229: Hidden Frames |
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Allowing hidden frames to be indexed by the search engines. Also, a
discussion on the on-going Click Fraud Saga. And - HTML editor recommendations
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========== NEW ===================================The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Registration from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com ............................................. August 21, 2006 Issue no. 2229 ............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Hidden Frames & Search Engines ==-- ~ Chuck Woo ==== CONTINUING ================= --== HTML Editor Recommendations ==-- ~ Anthony Kirlew ~ Donald Nelson ~ Jere Matlock --== Hijacked ==-- ~ John Smart ~ Stephen Mareches --== The Click Fraud Saga ==-- ~ Michael Motherwell --== Proprietary CMS ==-- ~ Marty R. Milette ~ John Brumage --== Font Sizing ==-- ~ Maty Matyszak ==== BILLBOARD =================== --== Open Source CMS ==-- ~ Angsuman Chakraborty ~ Gerald Njuguna From: Chuck Woo Subject: Hidden Frames and Search Engines We are a small retail music store. We are marketing an online music store supplied to us by one of our distributors. Their only solution for us to use our own domain for this site is to use a hidden frame from our domain. From what we understand, by using hidden frames, we have no opportunity for the search engines to crawl the site for our music, DVDs, games info. I am looking for suggestions on how we can add keywords and tags to these hidden frames pages to increase our search position. www.earwaxonline.com Thanks Chuck Woo 1st time poster ======== CONTINUING =============================== From: Anthony Kirlew Subject: HTML editors > I wonder whether anyone can suggest > a good HTML editor. - Richard Majewski, LED 2230 My vote is for HomeSite, but I guess it depends on what you are using it for. I am not a designer, but a coder, so for me it works quite well. Have you had any problems with HomeSite, or are you just looking for something with different features (such as design elements)? Anthony Kirlew Principal, Web Traffic Team http://webtrafficteam.wordpress.com - blog -------- new post - same topic -------- From: Donald Nelson Subject: HTML editors Dear All, Richard Majewski asked about easy-to-use html editors. One of the newer entries is www.xsitepro.com : it is easy to use but is not as versatile as Dreamweaver or FrontPage. Personally, I use FrontPage, even though I am well aware that it produces HTML code that is not the cleanest in the world. Sincerely, Donald Nelson www.a1-optimization.com -------- new post - same topic -------- From: Jere Matlock Subject: HTML editors If you're going to spend much time in your future making or editing web pages, I strongly recommend that you invest the time to learn HTML, and use an easy text editor like Note Tab Pro (www.notepro.com) to edit it. In Note Tab Pro, with a single key stroke you can see what your pages look like in IE or FF. You'll end up writing cleaner, faster-loading, better-for-the-search- engines code that you actually understand. And you'll know how to read and edit someone else's HTML code, so you can learn by examining what other people are doing to achieve effects that you like. HTML is fairly easy to learn, and then you're not dependent on a WYSIWYG editor like Dreamweaver. The learning curve for HTML is only a little steeper than learning DW or the other WYSIWYG programs. Get yourself the "HTML & XHTML - The Definitive Guide" reference book from O'Reilly to answer any questions you have, and then get something like "HTML for Dummies" or just about any basic HTML book (Joe Burns's book is pretty good, and entertaining, too). Best, Jere Matlock http://www.wordsinarow.com Website Design & Marketing / SEO -------- new post - new topic -------- From: John Smart Subject: Hijacked > Recently I had a site hacked... The ISP did > send me the following advice... - Paul Harris, LED 2228 Logging 404's is important - I get countless hits on Windows system folders from complete idiots (my servers are Linux! Nice try boys!) The index.html is a good habit to have, this really applies to cgi folders (given that they usually have the power to rewrite your site). If there is no index.html, depending on how your server is configured, the hacker will be able to see all the files and sub folders of that folder. I have to disagree with changing your password often. The bank tells me to do this so often, to such stupid length passwords that they are written next to my screen now - a very poor security practice. The password for my admin accounts is a long string of random characters that only I know. I have not changed it in 4 years - I do not need to. We thought a laptop had been stolen once, and although I do not store passwords on that machine (or any other one for that matter) I did change all my passwords that day - when the wayward computer came home I was able to restore to my previous passwords. Given that they are all sent over secure connections, it I don't worry unduly about taps. Developed vs home grown is not an argument I would go with. Windows is developed! If there is a security hole in developed, then everyone knows where your weaknesses are. If you follow good security practices with your home-grown software then how will anyone even know where to look for the login page and other weak spots? Firewalls and anti virus software should not even be a consideration. We should all have them. No matter what practices you follow, it is essential to sdafeguard yourself with both of these device4s. Depending on the virus, and the server, you could potentially virus everyone who visits your web site (not good for repeat business that one). And finally number 1 on that list - especially for your windows hosters - do not leave executables lying around - for those who have been around a while, you will remember Matt's CGI script form program - a wonderful little program that took a contact form and mailed you the results (this applies to number 5 also). Well, Matt (who wrote a lot of wonderful scripts) messed up in this one. A hole was found, and the script was used to send out a lot of spam through innocent websites formmail script. So don't trust scripts unduly. Other 'famous' scripts have, in the past, been used to put new pages on sites, send out mass mails, be used as parts of DDoS attacks and virus spreading (Trackers are often put in viruses so that they can see where they go - they don't want that traffic going to their site, so why not use your site for the tracking??) Really, the solution for all of us is - think before you do anything, research whatever you do 1st, and protect those passwords! John Smart InternetDesign.com - A Human Touch in a Digital World -------- new post - same topic -------- From: Stephen Mareches Subject: Hijacked Hi Paul, Regarding "9) Place an index.html in every folder", this is good practice so that snoopers cannot browse the contents of folders. By placing a page named "index.html" in your folders you've given them something they'll land on instead. Stephen Mareches, Web Consultant Sophia Solutions http://www.sophiasolutions.net We're with you every step of the way! -------- new post - new topic -------- From: Michael Motherwell Subject: Click fraud > There are some serious problems with [the Google > report on click fraud] because they fail to disclose > critical data and make some broad assumptions: > http://snipurl.com/v1sl [google-says.blogspot.com] - Michael Martinez, LED 2227 I read your review MM, and I had several issues with it. I think you try to connect points that aren't supposed to be connected, and mistake this for a detailed examination, rather than what it is; a cautionary tale. I was fascinated by the Google report, and believe that it was well written and made several excellent points. Specifically, I liked the point about ROI: --------------------- "Track your ROI carefully. The number of conversions (sales or leads) produced by your AdWords campaign is the ultimate proof of its success." --------------------- Who cares if there is fraud if you make money? Seriously, why kill the golden egg-laying goose simply because the eggs are not 24 carat gold? I have said this before and I will say it again: more people suffer from poorly setup campaigns and poorly measured performance than suffer from click fraud. In fact, if the AdSense checks some people receieve are to be believed, I would say a vast array of people suffer from poorly managed accounts! To analogise (I just made that word up!), worrying about click fraud ahead of ROI is like worrying about tax when you are unemployed. Get a job, and then worry about tax. Secondly, this quote is gold: --------------------- "We do believe that there is a place for third-party click auditing firms inthe industry's value chain, but only for those who can deliver real value toall stakeholders." --------------------- I want to state that I personally think third party auditing is an important service, but only if done well. I seriously wonder at the methodology of the auditers, and much more than I do Google. Why? Because Google is financially invested in making AdWords work well for advertisers. Unlike TVCs, the ROI on PPC can be measured very, very easily and very, very accurately. An under performing ad campaign can be ditched in seconds, and Google and Yahoo et al need us to spend to be able to pay for their corporate jets. That means they need to keep click fraud to a manageable level. Click fraud auditers, on the other hand, need only to provide the perception of value based upon a fear (the zeitgeist of our time) they conveniently create. The 35% figure has never, ever been proven to any degree that any reasonable person would accept, and on top of that, hyping these sort of chicken little extremist figures only helps one group: surprise surprise, the click fraud auditers. IMHO, click fraud auditing firms are selling on fear with no proof they can provide any significant value to clients. Given this report indicates Google view their product with extreme skepticism; I would say that using such a firm may not be worth the money spent. I think that click fraud has a vital place as part of an analytics and management offerring, and that analytics are where people should be focusing first, second, third and fourth. Lastly, I want to discuss why I hate this issue so much: it is backwards looking. Click fraud detection isn't about growing your business, and it isn't about generating more sales or improving ROI. It is about recouping money already spent. In my book, it is rare the business that can make more from recouping than it can from growing. The businesses that buy click fraud auditting, as a stand alone product and not part of an analytics product designed for other purposes, probably could make far more from improving what they do than worrying about click fraud. I think click fraud is an issue to be concerned about, no doubt. I just worry that perception of lost money, and not the reality of revenue generated from PPC traffic, is driving people to look in the wrong direction when there is so much more value to be had. Biting one's nose off to spite one's face has always seemed to me to be a terribly inefficient use of resources :) Cheers, Michael Motherwell -------- new post - new topic -------- From: Marty R. Milette Subject: CMS Allan Schaaf, issue 2228 has been luckier than I have... > Sites which use a rational organization that allows for search > engines will be successfully captured by Wget or WinWget. Some of the sites I've had to rescue were designed by 'geeks' instead of Internet marketers -- using 100% JavaScript navigation which often defeats many of the import utilities. FrontPage has a reasonable import utility that can pretty much suck in any HTML-based site (graphics and all), but when it comes to JavaScript, Java or Flash based sites -- it often doesn't get beyond the first page of import. Marty R. Milette -------- new post - same topic -------- From: John "Zeke" Brumage Subject: CMS We have used another scraper program called Quadsucker. There is a free version as well as a pro version. It did a pretty thorough job of getting the viewable portions of complete websites onto our hard drive. It can be a bit too thorough, it follows offsite links if you are not careful. Of course this will not restore underlying code. John Brumage Disco Legend Zeke -------- new post - new topic -------- From: Maty Matyszak Subject: Font Sizing Re: Font Sizing It's quite probable that IE7 in vista is going to make this whole discussion a lot less relevant. I've been playing about with the beta and there is a very obvious (even your granny could find it) magnifying glass in the bottom right corner. It magnifies the page (pics and text) up to 400%. It seems as if it can also screw up your monitor's hinting, causing slight fuzziness or colour penumbras, but that's another issue. Maty Matyszak http://www.knowyourcat.info ==== BILLBOARD =================================== From: Angsuman Chakraborty Subject: Open source CMS > What would you recommend as good picks > for open-source [CMS] software? - Gwen Chambers, LED 2225 Hi, I would recommend Mambo / Joomla based on my experience and quite some research I have done on this topic. I use Joomla for my corporate site. You can see a comparison of Mambo versus Drupal - http://snipurl.com/mambojoomla [blog.taragana.com] Angsuman Chakraborty -------- new post - same topic -------- From: Gerald Njuguna Subject: Open source CMS Give Mambo or Joomla a try. They are considered to be one the world's best Fre*e CMS http://www.joomla.org http://www.mamboserver.com Regards Gerald Njuguna africapoint.com Great Destinations, Great Prices
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